„We consider every project of a separate story, a white page that expects to be filled with the client’s dreams and our unique point of view“ – this is the motto of the company “Claudio Pironi and Partners”, which accomplishes the boutiques of world famous fashion brands.
The famous designer, born in Buenos Aires, Argentina, works for clients like Philipp Plein, Casadei, Italmoda, FourSeasons, and now for Desizo Monni. His field of work is not limited to Italy. Claudio Pironi and his team create their unique boutique works in New York, London, Paris, Amsterdam and Hong Kong.
In Sofia the talented architect worked on the first boutique of Desizo Monni at the invitation of the owner Magdalen Dimitrov. The luxury store will be the first of the premium boutique chains to be found in all major fashion capitals.
The concept of Desizo Monni’s first boutique is inspired by the feeling of being at home, feeling home-like even when shopping in an unobtrusively luxurious atmosphere. This is the special area with sofas, warm neutral colors, beautiful chandeliers as well as the VIP zone created specifically for customers who keep on their individuality. Particular attention is paid to space. Through its skillful use, it has created a comfortable and peaceful place, full of lights and scents, making shopping pleasant and memorable not only because of the cost of the clothes but also because of the quality of the atmosphere.
In it, everything seems to follow a perfect idea of harmony and balance, an idea to make you feel „at home“. The style implies serenity and comfort with the choice of natural materials such as wood in warm tones, marble, stone and fabrics.
The store, located in the Paradise Center, will be personally opened by its designer and architect on April 11 with a grand Venice Carnival-style party. At the invitation of Mr. Magdalen Dimitrov, the face of the brand Desizo Monni, Marian Kiurpanov, will arrive especially from New York. Guests will enjoy a Venetian night under the sounds of stylish classical music, as well as two reviews of the new brand collections developed by the designers of the brand.
Orlin Pavlov will take care of the good mood and Claudio Pironi will personally walk the guests into the store. Leader of the event will be the attractive PR and secular chronicler Lord Evgeni Minchev, who will bring extra glamor to the party and will ensure that guests do not miss a special moment of the evening.