The old saying „clothes make the man“ has been as true as it is now. Today, a well-made male suit is not only a key business accessory, it also sends a message that distinguishes the consumer as a person of discretion, taste, and in many cases as a man with many zeros in his annual bonus package. Men’s suits have become more like an expression of individual style than a work uniform.
Another change nowadays is that men are more selective in their choice of men’s suit. In the past, all men have worn identical suits with ties almost everywhere, for various occasions. However, the men’s suits are becoming more modern. Designer houses like Gucci, Prada, Yves Saint-Laurent and others make suits that are definitely more suitable for nightclubs than the boardroom.
The Bulgarian brand Desizo Monni also brings the idea of attracting younger customers who rebel against the idea of wearing a tie, not to mention a day at work, but still have the financial opportunity to buy luxurious and innovative men’s suits. The brand collections are created by young designers who have studied outside of Bulgaria and have a rich insight into the world fashion trends for men’s suits. The brand recently presented Baroque-style collections and Moroccan prints, which are distinct from the usual men’s suit lines, hoping that the customers will continue to return over the years when their taste changes.
The main key elements for choosing men’s suits are price, style and quality. The Desizo Monni brand strives to touch its customers by enabling them to combine a variety of patterns, colors, designs, fabrics and accessories on their own. Although prices are sometimes slightly higher than other Bulgarian retail brands, the items compensate for this with quality. It is what distinguishes the brand from other men’s suits. Desizo Monni has a skilled workforce, professional equipment, Italian fabrics and Italian traditions.